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The LTH brand

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Here you will find a summary of why it is important to communicate about the LTH brand.

LTH is part of the Lund University "brand family"

LTH is part of Lund University. If we are all clear and consistent when we talk about LTH, it will lead to increased visibility and attractiveness for our university. This in turn helps to strengthen the competitiveness and quality of both LTH and Lund University.

LU's graphic profile is decided by LU's Vice-Chancellor and applies to all activities that are organisationally part of Lund University.

For credibility, impact and quality

Coherence in communication is important if Lund University is to remain a "top 100 university". If we work professionally, consistently and united, we will:

  • Be seen as a strong university. A strong and clear identity takes us further than several small and unclear ones do together
  • Create the conditions for quick and positive recognition - we reach out and through the information noise
  • Maintain and enhance our good reputation
  • Increase our credibility as part of a top international university.

Ultimately, this strong brand helps LTH and Lund University to attract students, staff, research funding and collaborative partners - and to further strengthen the quality of our core activities, to the benefit of society.

Last updated: 16 Feb 2026 | maria [dot] alwen [at] lth [dot] lu [dot] se